Why retail outperformers are pulling ahead

The seismic impact of the COVID-19 crisis on the retail industry continues to reverberate more than a year after the pandemic struck the globe. Forced to shutter stores overnight and rapidly escalate their shift to e-commerce, retailers have watched temporary effects, such as grocery hoarding and apparel overstock, gradually give way to new consumer behaviors and business practices that may permanently reshape the industry. As the dust from the coronavirus earthquake starts to clear, the retail landscape looks transformed, with the disruption giving some companies a massive performance jolt as others have been devastated.

Read original article from McKinsey here.